The Sharjah Summer Promotions festival starts tomorrow.

The Sharjah Summer Promotions 2024 will begin tomorrow and will cover all cities and regions of the emirate. The shopping festival, organized by the Sharjah Chamber of Commerce and Industry (SCCI) in collaboration with the Sharjah Commerce and Tourism Development Authority (SCTDA), will run until the 1st of September.

The theme of the two-month event is "Get set for a summer brimming with discounts and adventures," and it will feature a wide range of promotional deals for both Sharjah’s residents and visitors. Major shopping malls, retail outlets, hotel establishments, and tourist destinations will participate in this extravaganza.

The festival will launch with a new visual brand identity and will showcase the latest products from renowned local and international brands, including a diverse range of retail goods. Participating hotel establishments will also offer special deals with discounts of up to 75 percent over the two-month period.

During the festival, a "Back to School Campaign" will run from 19th August to 1st September, providing students and parents with exceptional opportunities to purchase diverse school and educational supplies at major discounts.

In addition to marketing promotions and raffle draws with prizes worth up to AED 3 million, this year's Sharjah Summer Promotions will offer special entertainment activities for all shopping malls’ visitors, including cultural performances by folk groups.

The new edition of Sharjah Summer Promotions will also include entertainment offerings and promotional deals at the most popular tourist attractions and family destinations in Sharjah. Visitors will have access to unprecedented tourism packages with complimentary experiences at the emirate's tourist spots.

The goal of Sharjah Summer Promotions is to bolster the emirate’s retail sector, invigorate commercial activity, and serve shoppers by offering a variety of luxury goods, products, and gifts at discounted prices. The festival also aims to promote Sharjah’s tourism sector, driving comprehensive and sustainable economic growth in the emirate.

Furthermore, it embodies a strategic partnership and integration between the private and public sectors, highlighting Sharjah's rich heritage and its significant role in boosting tourism and retail trade in the emirate.